New Direction for the System Integrator Community?

In your efforts in building relationships, teaming partnerships and developing your marketing communication strategies we all know that it can be a real challenge to keep up with the direction and interest of the System Integrator community.

So it is always nice to see market studies that address growing areas of interest to this important community.

Below are excerpts from a recent market research study conducted by Market Connections (www.marketconnectionsinc.com) that focused on the Government System Integration community. Market Connections conducts a number of surveys, studies and other research in the areas of Government and Government behavior.

So why is it important to understand the SIs areas of interest?  Well, so that when communicating with the SIs, you can map your offerings to their key focus areas.

To attract attention from the SI community you need to connect to what they care about most.  You need to communicate how you can support them in what they believe are their areas of focus and growth.

Slide 1 shares what SI's believe to be their top 10 business opportunities.

Slide 2  shares their view of top changes in strategy/initiatives in relation to the new administration.

I'm a big believer in research, especially when it provides the top areas of concerns, emerging markets. and/or direction on how Systems Integrators may be approaching the Government solutionsmarket.

Happy Partnering!