PS Partnerships
What We Do
We support technology firms in helping them develop and execute business strategies to create meaningful relationships and partnerships with the Government SI community along with support for overall channel development efforts in the federal, state and local markets
Why partnering with solution providers is important
Federal, state and local governments spend $120 billion annually on IT products and services. In the federal market, 50 percent of IT spending goes to the top 20 solution providers. Nearly 70 percent goes to the top 100.* That means the bulk of companies doing business with federal agencies must partner with these solution providers. The same holds true in the state and local government arena. The key to success is getting powerful solution providers to make you a member of their teams.
Why finding the right reseller is important
In recent years, value-added resellers have expanded their role as solution providers by expanding their service offerings to government. Their increased clout, especially at the state and local level, makes them important partners for government vendors. But getting on the contract vehicles of resellers will not guarantee success. Each reseller emphasizes different market niches, products and geographical locations. You must partner with resellers that are committed to selling your products and solutions.
How we help
It's not enough to say, "I'm going to partner with systems integrators and solution providers," or "We'll sell our solutions through as many value-added resellers as possible." You must know which solution providers and resellers are committed to your market niche, how they operate, what they're looking for, and how to communicate effectively with them. We help you identify the right integrators and develop a strategy for becoming trusted partners in developing winning solutions. We also help you identify the right channel partners and develop a strategy for motivating them to sell your products and solutions.
Why PS Partnerships
President and CEO Scott Lewis brings more than 15 years of experience helping companies navigate the government channel. His background in public sector research, publishing, marketing, and sales has given him a unique insight into the challenges facing government contractors--and into a broad range of solutions, He has worked with hundreds of companies, advising them on their public sector strategy, particularly on how to create and maintain meaningful partnerships.
* Washington Technology's Top 100
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